Category / Free The Bid
Fast Company: Thanks To Alma Har’el, More Women Are Shooting Major Commercials
With Free The Bid, The Award-Winning Filmmaker Has Gotten Major Brands (Coke, Diageo, Levi’s) And Agencies (BBDO, CP+B) To Give Female Directors A Shot
The Hollywood Reporter: Note To Hollywood: Ad Agencies Enlisting More Female Directors For Big-Budget TV Spots
An Ongoing Effort To Book More Female Directors Is Starting to Pay Off Thanks To Free The Bid
IndieWire: Documentarian Alma Har’el Is Making Super Bowl Ads And Breaking The Cycle That Kept Women Out
There Are Few Film Artists Who Better Represent The Freedom And Possibilities Of The Digital Era Than Har’el, The Self-Taught, One-Person Filmmaking Crew.
Creativity: Director and Free the Bid founder Alma Har’el on supporting female filmmakers
The award-winning director talks to CR about addressing adland’s gender imbalance and making her voice heard in a male-dominated industry
‘Free the Bid’ Initiative Calls for Ad Industry to Support Female Directors.
Alma Har’el — who has helmed spots for Airbnb and Stella Artois, and directed documentary films “Bombay Beach” and “LoveTrue” as well as music video “Fjogur Piano” for Sigur Ros, featuring a…
Filmmaker Alma Har’el Launches Historic Initiative To ‘Free The Bid’ For Female Commercial Directors.
The filmmaker and commercial director has a plan — not just another list — but a real plan of action.
5 Minutes with… Alma Har’el
The force behind #FreeTheBid on opening directing up to women, her ‘lost art brother’ Shia LaBeouf and bringing fantasy into documentary.