With Free The Bid, The Award-Winning Filmmaker Has Gotten Major Brands (Coke, Diageo, Levi’s) And Agencies (BBDO, CP+B) To Give Female Directors A Shot
An Ongoing Effort To Book More Female Directors Is Starting to Pay Off Thanks To Free The Bid
There Are Few Film Artists Who Better Represent The Freedom And Possibilities Of The Digital Era Than Har’el, The Self-Taught, One-Person Filmmaking Crew.
The award-winning director talks to CR about addressing adland’s gender imbalance and making her voice heard in a male-dominated industry
Alma Har’el — who has helmed spots for Airbnb and Stella Artois, and directed documentary films “Bombay Beach” and “LoveTrue” as well as music video “Fjogur Piano” for Sigur Ros, featuring a…
The filmmaker and commercial director has a plan — not just another list — but a real plan of action.
The force behind #FreeTheBid on opening directing up to women, her ‘lost art brother’ Shia LaBeouf and bringing fantasy into documentary.