Category / Free The Bid
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Creativity: Director and Free the Bid founder Alma Har’el on supporting female filmmakers
The award-winning director talks to CR about addressing adland’s gender imbalance and making her voice heard in a male-dominated industry
04 November 2017
‘Free the Bid’ Initiative Calls for Ad Industry to Support Female Directors.
Alma Har’el — who has helmed spots for Airbnb and Stella Artois, and directed documentary films “Bombay Beach” and “LoveTrue” as well as music video “Fjogur Piano” for Sigur Ros, featuring a…
05 October 2016
Filmmaker Alma Har’el Launches Historic Initiative To ‘Free The Bid’ For Female Commercial Directors.
The filmmaker and commercial director has a plan — not just another list — but a real plan of action.
05 October 2016
5 Minutes with… Alma Har’el
The force behind #FreeTheBid on opening directing up to women, her ‘lost art brother’ Shia LaBeouf and bringing fantasy into documentary.
05 October 2016