P&G, WINTER OLYMPICS | THANK YOU, MOM

When the world sees differences, a mom sees boundless potential. For the Winter Olympics 2018, we’re honoring a mom’s role in helping her kids overcome the world’s bias. Just imagine what the world could be if we all saw each other through a mom’s loving eyes. Thank you, Mom. To learn more about the Olympic Winter Games PyeongChang 2018 and our campaign, visit: LoveOverBias.com.

 

Photos taken behind the scenes.

LEICA 240 M-P

Directed by |Alma Har’el
Agency | Wieden & Kennedy Portland
Client | P&G

Song | “Ooh Child” Performed by Connie “MILCK” Lim

Line Producer |Chris Leggett
Director of Photography | Matthias Koenigswieser
Production Designer |JC Molina
Costume Design | Courtney Hoffman

Production Company | Epoch Films
Executive Creative Director | Susan Hoffman
Executive Creative Director | Mark Fitzloff
Creative Director | Susan Hoffman

Copywriter | Kervins Chauvet

Art Director | Patty Orlando

Agency Producer | Hayley Goggin Avila

Original Song | The Five Stair Steps
Song Produced By | AG
Executive Producer | Sara Matarazzo
Engineer | Graeme Gibson

Account Team | Trish Adams
Account Team | Marcelina Ward
Account Team | Ebony Francis
Strategy | David Terry

Business Affairs Manager | Anna Beth Nagel

Production Company | Epoch Films
Managing Director | Mindy Goldberg
Executive Producer |Melissa Culligan
Head of Production | Megan Murphreee

Production Company | Suneeva

Editorial Company | Whitehouse Post

Editor | Lisa Gunning

Assistant Editor | Nick O’Neill
Post Producer | Leah Carnahan
Post Executive Producer | Joni Williamson
VFX Company | Saint
Creative Director | Rob Trent
Flame Artist | Dave Stern
Flame Artist | Michael Vaglienty
VFX Producer | Kristina Theogersen
Executive Producer | Helen Park
Music Company | Walker

Sound Company | JOINT
Sound Designer | Noah Woodburn
Producer | Jen Milano
Mix Company | Eleven
Mixer | Jeff Payne
Assistant Mixer | Jordan Meltzer
Executive Producer | Melissa Elston
Producer | Maddee Bonniot