PRESS
Thanks To Alma Har’el, More Women Are Shooting Major Commercials
With Free The Bid, The Award-Winning Filmmaker Has Gotten Major Brands (Coke, Diageo, Levi’s) And Agencies (BBDO, CP+B) To Give Female Directors A Shot
Deadline Hollywood: Shia Labeouf, Lucas Hedges To Star In ‘Honey Boy’
Alma Har’el’s Next Film – Honey Boy – Follows Child Actor Otis Lort (Hedges) And His Law-Breaking, Alcohol-Abusing Father James (LaBeouf) As They Attempt To Mend Their Relationship Over The Course Of…
The Hollywood Reporter: Note To Hollywood: Ad Agencies Enlisting More Female Directors For Big-Budget TV Spots
An Ongoing Effort To Book More Female Directors Is Starting to Pay Off Thanks To Free The Bid
AdAge: Creativity 50
Our Annual Survey Of The Year’s Most Influential Creative Figures.
IndieWire: Documentarian Alma Har’el Is Making Super Bowl Ads And Breaking The Cycle That Kept Women Out
There Are Few Film Artists Who Better Represent The Freedom And Possibilities Of The Digital Era Than Har’el, The Self-Taught, One-Person Filmmaking Crew.
The New Yorker: The Best And Worst Of The 2018 Super Bowl Commercials
Coca-Cola’s big Super Bowl ad this year was a sun-glazed celebration of pluralism.
No Film School: Just Try Not to Cry Over This Ad Series From Har’el, Nichols & Iñárritu
P&G tapped Alma Har’el this year for its annual cinematic Olympics tearjerker. Spearheaded by ad agency Wieden + Kennedy, these spots have been helmed by directors Jeff Nichols (Loving, Midnight Special) and Alejandro González Iñárritu (The Revenant, Birdman), as…
Creativity: Director and Free the Bid founder Alma Har’el on supporting female filmmakers
The award-winning director talks to CR about addressing adland’s gender imbalance and making her voice heard in a male-dominated industry
Health: The New #LoveOverBias 2018 Winter Olympics Ad Will Move You to Tears
Whip out that pack of tissues. With the 2018 Winter Games less than 100 days away, household products giant Procter and Gamble has just released their latest heartstrings-tugging Olympics video campaign.
Huffington Post: Emotional New ‘Thank You, Mom’ Ad Tugs At The Heartstrings
With the Olympics 100 days away, P&G released the latest installment in the beloved campaign. Emotional New ‘Thank You, Mom’ Ad Tugs At The Heartstrings