P&G, WINTER OLYMPICS | THANK YOU, MOM
When the world sees differences, a mom sees boundless potential. For the Winter Olympics 2018, we’re honoring a mom’s role in helping her kids overcome the world’s bias. Just imagine what the world could be if we all saw each other through a mom’s loving eyes. Thank you, Mom. To learn more about the Olympic Winter Games PyeongChang 2018 and our campaign, visit: LoveOverBias.com.
Photos taken behind the scenes.
LEICA 240 M-P
Directed by |Alma Har’el
Agency | Wieden & Kennedy Portland
Client | P&G
Song | “Ooh Child” Performed by Connie “MILCK” Lim
Line Producer |Chris Leggett
Director of Photography | Matthias Koenigswieser
Production Designer |JC Molina
Costume Design | Courtney Hoffman
Production Company | Epoch Films
Executive Creative Director | Susan Hoffman
Executive Creative Director | Mark Fitzloff
Creative Director | Susan Hoffman
Copywriter | Kervins Chauvet
Art Director | Patty Orlando
Agency Producer | Hayley Goggin Avila
Original Song | The Five Stair Steps
Song Produced By | AG
Executive Producer | Sara Matarazzo
Engineer | Graeme Gibson
Account Team | Trish Adams
Account Team | Marcelina Ward
Account Team | Ebony Francis
Strategy | David Terry
Business Affairs Manager | Anna Beth Nagel
Production Company | Epoch Films
Managing Director | Mindy Goldberg
Executive Producer |Melissa Culligan
Head of Production | Megan Murphreee
Production Company | Suneeva
Editorial Company | Whitehouse Post
Editor | Lisa Gunning
Assistant Editor | Nick O’Neill
Post Producer | Leah Carnahan
Post Executive Producer | Joni Williamson
VFX Company | Saint
Creative Director | Rob Trent
Flame Artist | Dave Stern
Flame Artist | Michael Vaglienty
VFX Producer | Kristina Theogersen
Executive Producer | Helen Park
Music Company | Walker
Sound Company | JOINT
Sound Designer | Noah Woodburn
Producer | Jen Milano
Mix Company | Eleven
Mixer | Jeff Payne
Assistant Mixer | Jordan Meltzer
Executive Producer | Melissa Elston
Producer | Maddee Bonniot