P&G tapped Alma Har’el this year for its annual cinematic Olympics tearjerker. Spearheaded by ad agency Wieden + Kennedy, these spots have been helmed by directors Jeff Nichols (Loving, Midnight Special) and Alejandro González Iñárritu (The Revenant, Birdman), as well as Lance Acord, who is best known as a cinematographer on indie favorites like Being John Malkovich and Lost in Translation.